Housewife in India and Pakistan Essay Example for Free

Housewife in India and Pakistan Essay In India different approaches to domestic responsibilities are found in the various ethnic groups. In a Hindu family, the head of the family is the Griha Swami (Lord of the House) and his wife is the Griha Swamini(Lady of the House). The Sanskrit words Grihast and Grihasta perhaps come closest to describing the entire gamut of activities and roles undertaken by the householder or housewife. Grih is the Sanskrit root for house or home; Grihasta and Grihast are derivatives of this root, as is Grihastya. The couple lives in the state called Grihastashram or family system and together they nurture the family and help its members (both young and old) through the travails of life. The woman who increments the family tree (bears children) and protects those children is described as the Grihalakshmi (the wealth of the house) and Grihashoba (the glory of the house). The elders of the family are known as Grihshreshta. The husband or wife may engage in countless other activities which may be social, religious, political or economic in nature for the ultimate welfare of the family and society. However, their unified status as joint householders is the nucleus from within which they operate in society. The status of a woman as a housewife anchors them in society and provides meaning to their activities within the social, religious, political and economic framework of their world. However, as India undergoes modernisation, many women are in employment, particularly in the larger cities such as Mumbai or Delhi, where most women will work. In Muslim families, use of the term housewife (or its equivalent) is uncommon, even though housewives are very common and stay-at-home husbands are extremely rare. Muslim society sets different expectations for the husband and wife, but respects their individuality.

Igbo Government and Social Structure :: Essays Papers

Igbo Government and Social Structure Details of traditional Igbo government and social structure varied from place to place throughout the nineteenth and early twentieth centuries, but its characteristic nature remained the same. The basic unit of Igbo life was the village group, and the most universal institution was the role of the family head. This was usually the oldest man of the oldest surviving generation. His role primarily involved settling family disputes, and because he controlled the channel of communication with the all-important ancestors, he commanded great respect and reverence. In some areas the government of chiefs and elders was composed of a governing age grade, in others the council of elders was made up of the oldest members of particular families. Titles played a major part in this society. There was a hierarchy of ascending titles that were to be taken in order, accompanied by an ascending scale of payments. The system acted as a simple form of social security, in that those who acquired titles paid a particular fee, and then were entitled to share in the payments of those who later acquired titles. A series of intense rituals were to be undertaken before acquiring a title, which was considered a symbol of character as well as of success. A titled man’s life was dominated by numerous religious restrictions, and it was expected that these would be strictly adhered to. A few Igbo states, such as Aboh and Onitsha, which had a tradition of origin from elsewhere, were ruled by kings, which were regarded as sacred and lived in ritual seclusion. However, the decisions taken by these kings were by no means final, they were often challenged and overruled by other titled men with whom they were required to consult. In general, h owever, kingship was an unfamiliar concept to the majority of Igbos. A political institution that was widespread but not universal was that of the age-grade. Each age-grade was responsible for specific areas of community service, and this often promoted rivalry between the groups. This was actually a valuable instrument of social control, in that in order to preserve the good name of their age-group, its members became involved in disciplining and restraining those who tended to cause trouble within the community. Secret societies were also an instrument of social control. Their members would appear at night, masked, in the guise of supernatural beings. Any offenders in the community would be denounced.

The Impact of Declining Nokia Market

PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH SESSION 2012-2014 Minor Research Project Synopsis â€Å"THE IMPACT OF DECLINING NOKIA MARKET † CONTENTS 1. Introduction 1. 1 Literature Review 1. 2 Objective Of The Study 2. Research Methodology 2. 1 The Study 2. 2 Sample 2. 3 Tools For Data Collection 2. 4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications.Throughout the 1990’s Nokia was known as a relentless innovator and a pioneer that made the world’s first satellite call among many other groundbreaking milestones. In 1998 Nokia became the world’s largest mobile phone manufacturer with a turnover of 31 billion dollars. Nokia is still the most influential company to the Finnish n ational economy, but Nokia’s effect is far from what it was in the early years of the 21st century when Nokia accounted for almost half of the economic growth in Finland and produced as much as five percent of Finland’s annual Gross Domestic Product.In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment, where competitors like Apple, Blackberry,HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. At the end of year 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala).Literature Review The purpose of this literature review is to discuss relevant writings on how to improve marketing strategies from the branding perspective. Fir st, important terms such as brand equity and the concept of consumer-based brand equity are discussed. Secondly, the brand management process is discussed from a strategic viewpoint with the help of terms like brand revitalization and integrated marketing activity. The next part of the literature review concentrates on analyzing the marketing environment.Finally, the last section summarizes important conclusions on how the literature review relates to the company being observed, Nokia During 2012, the telecom infrastructure market saw slight growth in capital expenditures in Euro terms by global mobile operators, mainly attributable to operators in Japan, Asia Pacific and North America but it was off-set by declines in Europe, China and India, it added. Objective Of The Study The thesis has three distinct research objectives. First of all I will try to find out what is the aspired brand identity and brand image Nokia is trying to convey with its smart phone marketing.To achieve this I will conduct interviews with people who are responsible for Nokia’s brand management and marketing. The second research objective of my thesis is to find out what is the consumers’ brand perception of Nokia at the moment. To answer this question I will conduct a comprehensive smart phone brand perception survey to collect data from Finland and the United States. The last research objective of the thesis is improving Nokia’s current marketing strategies for its smart phones from a branding perspective in the countries subject to research.By comparing the results of the customer surveys with the company interviews, I can detect where the aspired brand identity of Nokia does not meet the brand perceptions of the consumers. By utilizing the existing knowledge and literature on the topic, I should be able to come up with ways to improve Nokia’s smart phone marketing in the two distinct geographical regions. Research Methodology The Study This Bachelorâ€⠄¢s Thesis is a case study with a conceptual research design since it consists of a defined research problem, clear research objectives, and exact research questions that lead to conclusions on a real-life phenomenon.The thesis includes empirical as well as descriptive elements. There are several contexts to the research, because the aim is to improve Nokia’s existing marketing strategies in different regions based on potentially differing brand perceptions prevalent in these areas. Data Collection Methods Interview Qualitative research and analysis methods were used to assess the depth interview (Appendix 1) conducted on the fourth of February, 2011, with Mr. Pekka Somerto, the Vice President of Nokia’s Brand and Marketing Portfolio Management. The interview was conducted at Nokia’s headquarters in Keilaniemi and it lasted for approximately an hour.The interview consisted of thirteen questions and the purpose was to find out about the brand identity Nokia tries to create with their marketing. The questions asked were chosen based on the literature discussed in the literature review, and with the overall goal of improving Nokia’s marketing strategies for smart phones from the branding perspective. The results of the interview not only helped in reaching the research objective, but they also provided useful ideas and additional questions for the consumer survey. Survey To find out consumers’ brand perceptions of Nokia, quantitative research and analysis methods were utilized.An online consumer survey (Appendix 2) was created with the Qualtrics-software and distributed to approximately 400 people in Finland and the United States through e-mail and social media networks. Data Analysis The data analysis of the survey results started with a general analysis of the averages and apparent trends. It was followed by the identification of significant regional differences between the responses with the help of cross tabulations. QUESTIO NNAIRE Smart Phone Brand Perception Survey REFERENCES Arnould, Eric, Linda Price, and George Zinkhan. Consumers. 2nd ed. New York: McGraw-Hill/Irwin,2004.Print. Barrett, Larry. â€Å"Palm, Nokia Smartphone Users Most Likely to Switch: Survey. † Enterprise Mobile Today. Internet. com, 19 Jan. 2011. Web. 24 Apr. 2011. . Best Global Brands Ranking for 2010. Interbrand, n. d. Web. 24 Apr. 2011. . Business Source Complete. Web. 14 Apr. 2011. . Christodoulides, George, and Leslie De Chernatony. â€Å"Consumer-based brand equity conceptualization and measurement. † International Journal of Market Research 52. 1 (2010): 43-66. EBSCO Business Source Complete. Web. 13 Apr. 2011. . Drobis, David R. â€Å"Integrated Marketing Communications Redefined. † Journal of Integrated The Impact of Declining Nokia Market PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH SESSION 2012-2014 Minor Research Project Synopsis â€Å"THE IMPACT OF DECLINING NOKIA MARKET † CONTENTS 1. Introduction 1. 1 Literature Review 1. 2 Objective Of The Study 2. Research Methodology 2. 1 The Study 2. 2 Sample 2. 3 Tools For Data Collection 2. 4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications.Throughout the 1990’s Nokia was known as a relentless innovator and a pioneer that made the world’s first satellite call among many other groundbreaking milestones. In 1998 Nokia became the world’s largest mobile phone manufacturer with a turnover of 31 billion dollars. Nokia is still the most influential company to the Finnish n ational economy, but Nokia’s effect is far from what it was in the early years of the 21st century when Nokia accounted for almost half of the economic growth in Finland and produced as much as five percent of Finland’s annual Gross Domestic Product.In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment, where competitors like Apple, Blackberry,HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. At the end of year 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala).Literature Review The purpose of this literature review is to discuss relevant writings on how to improve marketing strategies from the branding perspective. Fir st, important terms such as brand equity and the concept of consumer-based brand equity are discussed. Secondly, the brand management process is discussed from a strategic viewpoint with the help of terms like brand revitalization and integrated marketing activity. The next part of the literature review concentrates on analyzing the marketing environment.Finally, the last section summarizes important conclusions on how the literature review relates to the company being observed, Nokia During 2012, the telecom infrastructure market saw slight growth in capital expenditures in Euro terms by global mobile operators, mainly attributable to operators in Japan, Asia Pacific and North America but it was off-set by declines in Europe, China and India, it added. Objective Of The Study The thesis has three distinct research objectives. First of all I will try to find out what is the aspired brand identity and brand image Nokia is trying to convey with its smart phone marketing.To achieve this I will conduct interviews with people who are responsible for Nokia’s brand management and marketing. The second research objective of my thesis is to find out what is the consumers’ brand perception of Nokia at the moment. To answer this question I will conduct a comprehensive smart phone brand perception survey to collect data from Finland and the United States. The last research objective of the thesis is improving Nokia’s current marketing strategies for its smart phones from a branding perspective in the countries subject to research.By comparing the results of the customer surveys with the company interviews, I can detect where the aspired brand identity of Nokia does not meet the brand perceptions of the consumers. By utilizing the existing knowledge and literature on the topic, I should be able to come up with ways to improve Nokia’s smart phone marketing in the two distinct geographical regions. Research Methodology The Study This Bachelorâ€⠄¢s Thesis is a case study with a conceptual research design since it consists of a defined research problem, clear research objectives, and exact research questions that lead to conclusions on a real-life phenomenon.The thesis includes empirical as well as descriptive elements. There are several contexts to the research, because the aim is to improve Nokia’s existing marketing strategies in different regions based on potentially differing brand perceptions prevalent in these areas. Data Collection Methods Interview Qualitative research and analysis methods were used to assess the depth interview (Appendix 1) conducted on the fourth of February, 2011, with Mr. Pekka Somerto, the Vice President of Nokia’s Brand and Marketing Portfolio Management. The interview was conducted at Nokia’s headquarters in Keilaniemi and it lasted for approximately an hour.The interview consisted of thirteen questions and the purpose was to find out about the brand identity Nokia tries to create with their marketing. The questions asked were chosen based on the literature discussed in the literature review, and with the overall goal of improving Nokia’s marketing strategies for smart phones from the branding perspective. The results of the interview not only helped in reaching the research objective, but they also provided useful ideas and additional questions for the consumer survey. Survey To find out consumers’ brand perceptions of Nokia, quantitative research and analysis methods were utilized.An online consumer survey (Appendix 2) was created with the Qualtrics-software and distributed to approximately 400 people in Finland and the United States through e-mail and social media networks. Data Analysis The data analysis of the survey results started with a general analysis of the averages and apparent trends. It was followed by the identification of significant regional differences between the responses with the help of cross tabulations. QUESTIO NNAIRE Smart Phone Brand Perception Survey REFERENCES Arnould, Eric, Linda Price, and George Zinkhan. Consumers. 2nd ed. New York: McGraw-Hill/Irwin,2004.Print. Barrett, Larry. â€Å"Palm, Nokia Smartphone Users Most Likely to Switch: Survey. † Enterprise Mobile Today. Internet. com, 19 Jan. 2011. Web. 24 Apr. 2011. . Best Global Brands Ranking for 2010. Interbrand, n. d. Web. 24 Apr. 2011. . Business Source Complete. Web. 14 Apr. 2011. . Christodoulides, George, and Leslie De Chernatony. â€Å"Consumer-based brand equity conceptualization and measurement. † International Journal of Market Research 52. 1 (2010): 43-66. EBSCO Business Source Complete. Web. 13 Apr. 2011. . Drobis, David R. â€Å"Integrated Marketing Communications Redefined. † Journal of Integrated

The Ideology Of Slavery By Drew Gilpin Faust - 1094 Words

In The Ideology of Slavery by Drew Gilpin Faust, in Chapter 4 which is James Henry Hammond that writes a letter to an English Abolitionist, in a section he describes how he believes that Slavery is not a sin and is approved by Christ. It would seem that while God commanded Moses to free his people that were slaves to the Pharaoh, â€Å"man† is overlooking these in the Bible and that they are creating their own law and how their religion differs totally by what they do. â€Å"I think, then, I may safely conclude, and I firmly believe, that American Slavery is not only not a sin, but especially commanded by God through Moses, and approved by Christ through his apostles† (Faust 175). When reasoning between what is right and wrong, Americans only found that what they were doing was not necessarily evil or wrong just that God permitted it, and also white Americans found slavery to be very significant for their own lives, due to the fact that their way of making money and mak ing a living involved the owning of humans to make themselves the most profitable. While Slavery was against humanity and Abolitionists who believed in abolition of the practice of slavery, the South had their own reasons why slavery was needed in America and how basically they supported pro slavery. For instance, some arguments for slavery were, â€Å"Sudden end to the slave economy would have had a profound and killing economic impact in the South where reliance on slave labor was the foundation of their economy. If allShow MoreRelatedEssay on A Womens Perspective of the Civil War3303 Words   |  14 Pagesnotable work, but few can match Spruill’s grasp of primary sources. In a few areas, modern students and historians run into problems with Spruill’s work. In the 1930s, it was not a common, or even uncommon, practice for white historians to study slavery from the slaves’ points of view. Spruill was a product of her time, and her writing and references to female slaves indicate this. Her viewpoint of Native Americans shows the same coarseness, for lack of a better word, when she calls them savagesRead MoreAfrican Culture And Black Consciousness2201 Words   |  9 Pageswho were enslaved. There have also been scholars who argued that upon their arrival, the enslaves came to North America as blank slates and were complete submissive to authority. In this ideology, many scholars believed enslaves traditions, customs, folk stories all derived or mimic European culture. This ideology also implies that those who were enslaved lacked any social or structural guidance, religious beliefs, values and heritage. While there are many examples of sl ave traditions and customsRead MoreConfederate Women During Wartime Of American Consciousness1868 Words   |  8 Pagesto war, women were presented with the pressing need to deal with the things they have never took part in, pushing them into public life and making them the central cell of the society instead of their fathers, brothers and husbands. With this, the ideology of domesticity that was present before the Civil War in Confederate women had to change under the pressure of new circumstances. This has put the beginning for the future equalization of rights of men and women and the fight for it that women gradually