Empirical Study Starbucks Coffee In Taiwan -Myassignmenthelp.Com

Question: Examine About The Empirical Study Starbucks Coffee In Taiwan? Answer: Presentation Promoting blend is a basic apparatus for investigation of any association. It illuminates the 8 significant Ps of the business. These 8 Ps structure the foundation of any association and it is basic that these are clear in the psyches of the advertisers just as their clients. This report illuminates the 8 Ps of Starbucks which is a main caf chain spread over the globe. The report likewise comprises of different proposals recommended upon the 8 Ps of Starbucks alongside a brief upon the contemporary issues that influence the association. About the Company Starbucks was established in Seattle, Washington in the year 1971 and has been a main name in the espresso business from that point forward (Schultz, 2012). Right now, the brand works in over 23k areas over the globe. The organization was established by three companions, Gordon Bowker, Jerry Baldwin and Zev Siegl. The brand is generally notable for its espresso, successful help, mood and nature of items. Starbucks, as the association regularly says, has meant to make a third spot for individuals between their work environments and homes. The Starbucks mood is sure, well disposed, agreeable and exceptionally productive. The lounge chairs are agreeable and all the outlets are furnished with an adequate number of charging focuses and free Wi-Fi (Tu, Wang Chang, 2012). Chosen Product Starbucks offers a scope of items in the line of hot and cold refreshments and tidbits. One of the most effectively accessible and generally requested result of Starbucks is their Cappuccino. The item can be changed by requesting to include extra flavors like caramel, hazelnut or vanilla. It is a hot drink and attributable to high measure of caffeine, it is wanted by a great many people as a reviving refreshment. Cappuccino was additionally one of the most fundamental results of Starbucks which is being offered since the commencement of the brand. Target advertise Target advertise incorporates those arrangement of clients whose necessities and requests the business hopes to satisfy. It is critical to know your objective client so as to have the option to adequately take into account their necessities (Armstrong, Kotler, Harker Brennan, 2015). Inferable from the wide assortment of its items, Starbucks obliges a tremendous objective market. Principally this objective market includes youngsters and ladies who invest their recreation energy at Starbucks. They consider the caf as a spot where they can invest energy with their loved ones. Besides, the workplace going experts are additionally focused by the brand. The free Wi-Fi and various PC and telephone charging focuses are a reasonable preferred position and has prompted individuals directing different authority gatherings in the caf. Ultimately, little kids have been taken into account by the brand with their altered contributions like warm milk, hot cocoa and shakes. Advertising blend examination This is the essential part of any business. Starbucks has a gigantic product offering which is comprehensive of hot and cold refreshments and tidbits. The item alluded in the report is the exemplary cappuccino offered by Starbucks. It is a solid espresso and can be modified by including extra flavors or espresso shots. It is to a great extent accessible and requested as it is the most crude type of espresso which is cherished by all. Over some stretch of time, Cappuccino is turning into an essential decent in the lives of individuals inferable from ascend in espresso enslavement. Spot Starbucks was established in Seattle however is right now present in over 23k areas over the globe. The caf has entered different nations by either opening up franchisees or by going into joint endeavors with previously existing brands. This has been to a great extent productive for Starbucks and has prompted their development and advancement as a brand. Starbucks targets opening up its outlets in to a great extent business areas like shopping centers and air terminals. This likewise improves the brands nearness and mindfulness and prompts a bigger footfall (Kotler, 2015). The key conclusion and situation of Starbucks outlet is deliberately done to pull in an enormous number of clients at the core of different urban communities. Cost Starbucks items are evaluated diversely in various nations. In any case, generally speaking the brand has received premium evaluating techniques to draw in the specialty client portions focused by the brand (Haskova, 2015). The main rivals of Starbucks are Caf espresso day, Barista espresso, Costa espresso and Dunkin Donuts. On a normal Starbucks items are estimated higher than every one of these contenders. Being a worldwide brand, cash variances of various nations additionally sway the valuing of items in that nation. Advancements Limited time exercises are directed by organizations so as to connect with their buyers and improve their brands attention to an enormous arrangement of clients. Special exercises additionally empower organizations to set the correct situating in the brains of the customers and prompts an improved brand picture of the organization (Kotabe Helsen, 2014). Starbucks has received different limited time procedures to elevate its merchandise to shoppers of the objective market. Hardly any such techniques are as beneath: Online networking advertising This is one of the main special apparatuses embraced by organizations. Web based life showcasing alludes to associations advancing their items and administrations to their clients through different web based life stages like Facebook, Instagram, Pinterest, Snapchat and Twitter (Boone Kurtz, 2013). These online life stages are turning into a scaffold to empower a two path correspondence between the association and its clients. It additionally empowers organizations to connect with an enormous number of clients through a solitary channel. Starbucks is very dynamic on all these social channels and has collected huge footing among client spread across various pieces of the globe. This is perhaps the greatest preferred position of web based life advertising (Tuten Solomon, 2017) TV and paper advertisements. TV notices and promotions distributed on papers are a wellspring of one path correspondence for associations. These diverts are profoundly compelling in connecting an enormous crowd in the matter of a couple of moments (Boyland Halford, 2013). Starbucks TV promotions are inventive, adequately coordinated and have a high TOMA score (Top of psyche mindfulness). They are distributed in driving papers and channels of various nations and are generally acknowledged by individuals. Bulletins and hoardings Starbucks has additionally positioned different boards and hoardings across various topographies to catch eye of bystanders and upgrade its image mindfulness. Announcements are huge and simple to eye and thus an intriguing substance put on the board will be anything but difficult to enlist (Boyland Halford, 2013). Starbucks deliberately puts these announcements to guarantee consideration from clients for the most extreme conceivable time. Procedure Procedures structure the center of any business and help associations in improving their administration conveyance, creation speed and stock administration (Khan, 2014). Starbuckss administration conveyance is proficient inferable from equipped staff. When the request has been set, the hold up time ranges from 5 minutes to 15 minutes for the request to be introduced on the table. In the event that there is a protest with the food, the staff promptly fixes the issue and replaces the request at no extra charge. Starbucks has likewise tied up with different food conveyance associations and reliably catches up with them in regards to the speed of conveyance. Starbucks additionally guarantees suitable conduct of all their staff individuals. They have devoted sellers to flexibly them the crude materials for their items and have kept up long haul positive associations with them. Individuals Individuals related with the association viably incorporate all their immediate partners including their representatives, clients, authors, financial specialists and top managerial staff. The hierarchical culture of any business is the aftereffect of the individuals related with the business. The way of life embraced by Starbucks is probably the greatest quality. Their association working experience is fun, imaginative, dependable and generally adaptable. The association has faith in open channels of correspondence that fabricate trust. Workers are prepared to treat every one of their clients well and the comparative culture is seen over the entirety of their outlets. Physical proof The physical proof showed by Starbucks incorporates its office space just as different outlets spread over the globe. The outlets are set apart by a fantastic Starbucks logo on its passageway and different fascinating statements put on their dividers. The sofas are exceptionally intended for the brand to guarantee solace of their clients. Wi-Fi is introduced over all outlets and gave to clients liberated from cost. Starbucks workplaces are put in each nation of its activities and utilizes an enormous number of individuals from over the world (Wirtz, 2012). Client audits of Starbucks on their site, web based life just as conveyance goliaths like Zomato are likewise a physical proof of the companys development and achievement. Their customized espresso cups with the clients name on it have accumulated gigantic buzz across different internet based life stages likewise structure a piece of the physical proof exhibited by Starbucks (Gordon, 2012). Associations Since its beginning, Starbucks has joined forces with different driving brands over the globe to upgrade their essence and capability in the market. While extending onto universal limits, Starbucks additionally gets into different get adventures together with built up nearby organizations. Starbucks additionally has different public venues like Seattle sounders FC and The Seattle establishment for their helpful works. They are likewise the official accomplices of the up and coming Special Olympics to be held in 2018. So as to improve its advanced nearness, Starbucks has likewise joined forces with Spotify, a main music application. In India, Starbucks has gone into a joint endeavor with industry pioneer Tata Corporation. Correspondingly, in Japan, the brand has tied u

Images of Women in Religion - Christian Gnosticism and Buddhism Essay

Pictures of Women in Religion - Christian Gnosticism and Buddhism - Essay Example The nonattendance of female imagery in present day strict custom is predictable with a customary position explicitly slanted to oppose social and political changes that occurred in the subsequent century and brought about expanded unmistakable quality of ladies in all exercises of every day life, including religion. Karen Lang works from the early stage conviction that godlikeness knows no physical limits, including sexual orientation: â€Å"The early Buddhist and Christian Gnostic suspicion that creatures used to be iridescent, spiritual, and agamic, and that this condition of flawlessness can be recovered, propels their journey for enlightenment†. Buddhism and Gnosticism share the view that humanity’s tumble from divine elegance springs from natural wants, for example, desire. Ladies, verifiably connected with enchantment and sexuality, were in this manner saw in Buddhist and Gnostic legends as sullied. Female ripeness resembled the earth’s productivity, â€Å"†¦ for they partner the pleasure in a woman’s sexuality with tasting the earth, or its fruits†. Human flaw was depicted through the polluting influences of women’s bodies, yet this was not solely implied for ladies since the two religions accepted that every single human body were sullied an d in this way blemished. In the two cases, attributable to a pre famously libertarian message with possibilities for study, educating and noticeable administration positions in the network, ladies were pulled in to Buddhist and Gnostic people group. Lang plans to explain that strict convention didn't generally oppress ladies.

Compare and Contrast Essay Example | Topics and Well Written Essays - 1000 words - 12

Look into - Essay Example Right now, training has been made on the web. A few analysts state this is maybe the most grounded power that will produce answers for issues that face individuals ones and for all. Dr. Karen Head and Thomas Friedman are pros noticeable in training matters and innovation. Dr. Karen gives an itemized examination into the expense and worth that is gotten from web based composition while Friedman talks about the general discernment in the present pattern of web based composing courses. Karen is of the view that online courses are not exceptionally dynamic and is expensive to the understudies in opposition to Friedman’s statement the innovation lessens cost of learning. Internet learning is a methodology being utilized by numerous enormous establishments of higher learning. The outfit is viable in light of the fact that it brings the incomprehensibility of expert instructors into one single huge open online course enormous open online course stage to convey quality. What's more, understudies of changing demographical, sociological, mental, philosophical and geological inceptions associate with a similar device and can seek after their fantasies. Karen and Friedman concur that the thought is prepared for more noteworthy results and when adequately used will welcome positive change to world recognition on instruction and utilization of the web. With a basic PC or a cell phone, one sign into the gigantic open online course enormous open online course stage and takes courses voluntarily. They likewise concur that the web reach explains need to take up additional costs that come about because of taking up preparing in a far off spot where convenience and transportation comes at a charge. Innovation is a helpful answer for the vast majority of the issues individuals face and that improving the productivity of composing classes will begin with grasping the huge open online course stage. Karen accepts that the procedure is muddled for the instructors, specialized office and understudies before a solitary exercise is prepared. It takes

Med Applicant Blogger Interview Little White Coats Journey

To launch our new med school bloggers series, we have Rick Pescatore, a current osteopathic med student and the author of the blog Little White Coats. Enjoy Ricks thoughtful answers and use them to help you make your way through the med school admissions process. Accepted: First, can you tell us a little about yourself – where are you from, where did you go to college and when did you graduate; and what prior degrees do you hold? Little White Coats: Rick Pescatore – I graduated from the US Naval Academy with a B.S. in Aerospace Engineering and entered the Submarine Service, receiving extra graduate training in nuclear power. Accepted: Where are you in medical school? And how did you decide on that program? Little White Coats: I am a third year at Philadelphia College of Osteopathic Medicine. I chose PCOM for its location and reputation for producing excellent clinicians. Accepted: Is med school anything like you had expected it to be? Any surprises? Little White Coats: Medical school is an academic gauntlet that I never anticipated. Most surprising, though, is that much of my medical education has been independent of the lecture hall. The clinical experience, research exposure, and specialty-specific exploration that truly deepens your knowledge and enriches your medical school education is 100% your own responsibility to cultivate. Accepted: What courses or experiences or people motivated you to go into medicine? Little White Coats: While at the Naval Academy, I became an EMT in order to better serve the men and women I planned to lead in the future. My first day on the ambulance I realized that I loved everything about medicine. Accepted: What is your favorite class so far? Little White Coats: Pre-clinically, my favorite course was the Cardiovascular System. However, in just two weeks I kick off rotations with a month in the Emergency Department, and Ive been looking forward to it since day one! Accepted: What is your favorite thing about living in Philadelphia? Least favorite? Little White Coats: I live across the river in South Jersey, allowing myself to maintain a nice suburban feel that I value while having access to all the fun of Philly. The best thing about Philadelphia is probably the Phillies, and its great to cross the bridge for an occasional hotdog at the ballpark. Accepted: Do you have any application advice for medical school applicants?   Little White Coats: Apply early, apply often, and hound the admissions office ad-nauseum. I applied very late – March – and being a constant annoying figure on admissions directors desks undoubtedly helped make up for my late application. Accepted: Why did you decide to blog about your med school experience? Little White Coats: I originally began blogging simply as a journal for my parents to read while I was in Cambodia on a medical mission. The daily writing was cathartic and fun, so I continued. I never expected for the blog to grow so much! ***P.S. Accepted respectfully disagrees with Ricks view on hounding the admissions staffbut were glad that it worked for him!*** Do you want to be featured in Accepted.coms blog, Accepted Admissions Blog? If you want to share your med school journey with the world (or at least with our readers), email us at bloggers@accepted.com.   Accepted.com ~ Helping You Write Your Best

Germanys Sex and Gender Roles Essay - 1080 Words

Germanys Sex and Gender Roles What is it that makes up our identities? I mean us, not only Americans but other cultures as well, the entire world. When tracing back my family tree I learned that I am of half-German descent with a quarter French and another quarter Irish in me. I also think it is safe to say that a majority of the population reading this is of European lineage. I don’t say this to discriminate, only to be specific in the telling of my story. The story I am about to recite is about humans and about one of our basic needs for survival. Some will argue, saying that sex is not at all a basic need but let’s face it, without sex you wouldn’t be reading this intriguing article right now, and the world would be†¦show more content†¦My anonymous female source simply explained that in today’s western world women fantasize about the fairy tale relationship. You know the one, where the prince comes and carries the princess away on his horse. So, most women dream of this fairy tale love, one where they feel safe and protected. Yes, I’m sure women appreciate today’s male who helps out with the kids and the housework, but they fantasize about that robust prince who will rescue her and conquer her and make her his property. That fairy tale moment reminded me of Germany’s situation once the Berlin Wall fell. In Peter Schneider’s work The German Comedy, Peter explains what he refers to as the Deep Freeze Theory. In simple terms this theory is the belief that on the East Side of that wall the people were almost frozen in time with no room for progression because of their strict government. Just on the other side though the westerners were much more advanced in terms of technology and especially more advance in the role of men in the household. These western men were household helpers, no longer did the wives wait on their spouse hand and foot. The eastern men however were frozen in a past time. A time were it was kosher for the women to wait on the man, and where being â€Å"macho† was considered a must among men. When the wall fell you couldn’t have expected the men of the east to just jump aheadShow MoreRelatedGender Inequality And Gender Equality950 Words   |  4 Pagesbusiness/managerial sense, there is much debate about the gaps between certain social groups regarding the roles in which they occupy within an organisation, with a considerable amount of literature focussing on the space between men and women, namely the gender pay gap and ‘the glass ceiling’. This literature review will identify and discuss influential points of views of those that are leaders in the topic area of gender equality in the work place with a view of finding common themes and how the debate has movedRead MorePopular Culture As Defined By Alexandre O. Philippe1498 Words   |  6 Pages‘Feels Like Teen Spirit: Teaching Cultural Difference through Bodies, Gender, and Affect’, Richard Langston aims to validate the social implications that popular culture is not all the same interculturally, but offers a varied and wide spectrum that chooses to incorporate different works and themes while striving to decrease the linearity seen by most popular cultures in different countries by focusing on body image, the way gender roles are played and portrayed, and through long term effects brought withRead MoreWomen During The World War II2031 Words   |  9 Pagesof men away serving in the armed forces, the women of Germany and England both experienced significa nt lifestyle changes. Wartime gender roles were largely shaped by the political leaders of each country during the war; German Adolf Hitler led his women down the conservative and traditionalist path while British Winston Churchill embraced female independence and gender equality. Because of Nazi policies, women’s rights in Germany were dramatically curtailed, while in England, women’s rights greatlyRead MoreAnalysis Of The Movie Emmy 1504 Words   |  7 PagesAsphalt Pub showing the immense physical distance between Emmy and Ali. Emmy feeds off this difference. When Ali explains the discrimination that he faces, Emmy asks him to stay the night. When Ali says â€Å"maybe German right: Arab not person,† they have sex (Fassbinder). It’s understandable why Wartenberg would interpret her actions to be merely sympathetic: first, the actor playing Emmy shows little emotion, providing no explicit understanding of the character’s motivations; and second, Ali himself submitsRead MoreThe Social Chaos Of World War I1619 Words   |  7 Pagesartist Raoul Hausmann, who founded and later introduced her to the Berlin Dada group. â€Å"Her works reflect the dramatic pace of change that new technologies brought about in tandem with social and cultural revolutions. She focuses on the changing role of women and the proliferation of photography through advertising and journalism.† It was as if Hannah Hà ¶ch lived two separate lives. By day she worked as a designer, creating complex embroidery patterns that were published in homely women’s magazinesRead MoreOzment And The Lutheran Reformation Essay1403 Words   |  6 PagesOzment The Lutheran Reformation By: Hanan M. Madbouly Long before Martin Luther was one of Germany’s most famous reformers, Lucas Cranach a painter from Franconia served sixteen years as a court painter in Wittenberg. Wittenberg turned out to be the center for the Renaissance; this small town would be where the Renaissance would emerge. As Luther references it, it became the birthplace of religious pluralism and independent beliefsRead MoreThe Persecution of Same-Sex Sexual Orientation during the Holocaust2464 Words   |  10 Pages The persecution of Same-Sex Sexual orientation during the Holocaust is still an issue that still has not been widely recognized until Same-Sex orients rose up and lead a movement during the nineteen seventy’s. One of the more obtrusive factors that contributed to the aggrandized attacks against the homosexual and Lesbian community was the first nineteen thirty-five revision of paragraph one hundred and seventy-five of the German criminal code. To investigate an aspect that contributed to the f orgottenRead MoreThe Woman Warrior : Memoirs Of A Girlhood Among Ghosts1833 Words   |  8 Pages(usually male) colleagues. This gender discrimination is a powerful issue that Maxine Hong Kingston focuses on in her memoir The Woman Warrior: Memoirs of a Girlhood Among Ghosts. In the memoir, Kingston discusses the gender discrimination she faced while growing up in a Chinese-American family and culture. Similarly, both women in sports and Chinese-American women, specifically Maxine in The Woman Warrior, face discrimination and inequality because of their gender; however, today, women are moreRead MoreNazi Germany And World War Two4215 Words   |  17 Pagesclearly played a critical role in the Holocaust and World War Two. Thus, this paper concludes that Nazi Germany and their Fà ¼hrer, Adolf Hitler, exploited the pseudo-scientific theory of Social Darwinism to strengthen the â€Å"master race† of Aryans during the Nazi Era, from 1933 to 1945, to a certain extent. This thesis will be justified by the arguments that the theory of social Darwinism influenced Nazi Germany’s social, economic and political sphere. Section 1: The Role of Social Darwinism in theRead MoreHomosexuality And Its Effects On Homosexuality Essay1854 Words   |  8 PagesThroughout history, homosexuality--a sexual attraction that exists between members of the same sex-- has been defined as a sin, a choice, an unwanted condition, a result of being frightened by women, and a type of mental illness (Murphy, 1992). The theories surrounding homosexuality can be classified into three broad categories: (1) pathology, indicating an illness or disease; (2) immaturity, signifying an irregular psychosexual development; and (3) natural variation, indicating homosexuality occurs

Ethics and power in organizations

Questions: 1. What did you learn from thus topic? 2. What do think this topic is important? 3. How would you apply thus topic in your life? Answers: Ethics and power in Organizations - why power corrupts and absolute power corrupts absolutely 1. I have learnt from the understanding of the topic that humans are hungry for power and this is natural. In organisations, bureaucrats and even lower subordinates demand more power as a result of this nature. Greater power enables an individual to make decisions quickly and efficiently; however, the dangers are more in such cases. I have worked in two organisations and have come across people from different domains and having different characters. I believe that corruption is a pragmatic attitude for gaining power without considering ethical views and the outcomes of the deeds. One does not think of what is right and wrong, and places own advantage above justice to others. When someone gains authoritive power and starts exercising control over others, they exhibit wicked behaviours which begin to dominate their minds and eventually destroy it (Fincham and Rhodes 2005). People having the believe that absolute power does not lead to absolute corruption are very mislead (Zimbardo 2007 ). I belief power corrupts since the growth opportunity is destroyed. Power inflates ego and gives rise to erroneous ideas and thoughts. It can be thus said that by way of power one corrupts and by way of absolute power one becomes absolutely corrupted. I have developed an understanding that corruption is to be avoided at all costs even if power is at hand. 2. The topic is important since power and corruption are two integral elements of all organisations. Ethical issues constantly interfere with the functioning of an organisation, and since power and corruption are inevitably related to ethics, the topic is of utmost importance. 3. I would apply this concept of power and corruption in my professional life to maintain a balance between power and ethical concerns. It would be my aim to not walk in the path of corruption and rather utilise the power I would have in a positive way to achieve better professional outcomes. References Fincham, R. and Rhodes, P. 2005.Principles of organizational behaviour. 1st ed. Oxford: Oxford University Press. Zimbardo, P. 2007. The Lucifer Effect. How good people turn evil. Ebury/Random House, pp. 258-293.

The Ozone Layer Essay Example For Students

The Ozone Layer Essay The Ozone LayerIn environmental science the green house effect is a common term for therole water vapor; carbon dioxide and ozone play in keeping the earths surfacewarmer than it would normally be. The atmosphere is primarily transparent toinfrared radiation from the sun, which is mostly absorbed by the earths surface. The earth being much cooler than the sun, remits radiation most strongly atinfrared wavelengths. Water vapor, carbon dioxide and ozone then absorb much ofthis radiation and remit a large proportion back towards the earth. Theatmosphere thus acts as a kind of blanket: without its presents the earthsaverage ground temperature of 15 degrees Celsius would fall to -28 degreesCelsius. The termed greenhouse effect implies that a comparable effect keepsthe interior of the green house warm. Actually, the man role of the glass in agreen house is to prevent convection currents from mixing cooler air outsidewith the warmer air inside. We will write a custom essay on The Ozone Layer specifically for you for only $16.38 $13.9/page Order now Although water is the most important factor in the greenhouse effect, isa major reason why human regions experience less cooling at night than do dryregions. Changes in both water and carbon dioxide play an important role inclimate changes. For this reason many scientist have expressed concerns overthe global increase of carbon dioxide in resent decades, largely as a result ofthe burring of fossil fuels. In many other factors of the earths presentclimate remain more or less constant, the carbon dioxide increase should raisethe average temperature at the earths surface. Because warm air can containwarm water before reaching saturation than cooler air can, the amount of waterwould probably increase as the atmosphere got warmer . This process could go onforever. Although this considered unlikely many negative feed backs could as sooccur, such as increase in cloud cover or increase carbon dioxide absorptionby the oceans, the results of even a limited rise in average surface temperaturere mains sufficiently dramatic to justify concern. In October 1983 the US Environmental Protection Agency released a reportthat projected the irreversible onset of the greenhouse effect by the 1990s. Shortly there after the National Academy of Sciences issued its own report, inwhich the matter of irreversibility remain more in question. Both reports,however, strongly indicated the need for measures to check the rise in carbondioxide. No matter what term you use global warming or greenhouse effect, theyboth play a major role in the earths climate. Climate researchers areattempting to predict, based on ocean and air circulation, how great an increasethere will be. If global warming continues then the polar ice caps will melt andmost of the earth will be flooded and a lot of lives will be lost. The Ozone is located in the stratosphere, approximately 10 km 50 kmabove the earth. The density of ozone gas at zero degrees Celsius is 1 ATM. The Ozone is relatively unstable form of molecular oxygen containing threeoxygen atoms (O ). Radiation from the sun continuously bombards the Earthsatmosphere, causing molecules to break apart into component elements that forminto new chemical compounds. Ozone is produced when upper-atmosphere oxygenmolecules (O ) are broken apart by ultra-violet light. Most of the freed oxygenatoms immediately bond with nearby oxygen molecules to form ozone (O + O =O ). The only method used to make commercially is to pass gaseous oxygen or airthrough a high voltage alternating-current electric discharge called a silentelectric discharge. Ozone near the earths surface is generally regarded to asa bad . It is created from industrial, transportation, and some naturalsources. It is the most noxious component of smog. All high concentration, 0is known to reduce human lung capacity, as well as damage the cells of manyplants, animals, and other organisms. For these reasons, ozone is treated asand air pollutant in most industrial countries. Furthermore, O in the uppertroposphere is a powerful greenhouse gas and is believed to play a role inglobal warming. .uf77839a25c20f26f108f08252658dad1 , .uf77839a25c20f26f108f08252658dad1 .postImageUrl , .uf77839a25c20f26f108f08252658dad1 .centered-text-area { min-height: 80px; position: relative; } .uf77839a25c20f26f108f08252658dad1 , .uf77839a25c20f26f108f08252658dad1:hover , .uf77839a25c20f26f108f08252658dad1:visited , .uf77839a25c20f26f108f08252658dad1:active { border:0!important; } .uf77839a25c20f26f108f08252658dad1 .clearfix:after { content: ""; display: table; clear: both; } .uf77839a25c20f26f108f08252658dad1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf77839a25c20f26f108f08252658dad1:active , .uf77839a25c20f26f108f08252658dad1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf77839a25c20f26f108f08252658dad1 .centered-text-area { width: 100%; position: relative ; } .uf77839a25c20f26f108f08252658dad1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf77839a25c20f26f108f08252658dad1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf77839a25c20f26f108f08252658dad1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf77839a25c20f26f108f08252658dad1:hover .ctaButton { background-color: #34495E!important; } .uf77839a25c20f26f108f08252658dad1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf77839a25c20f26f108f08252658dad1 .uf77839a25c20f26f108f08252658dad1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf77839a25c20f26f108f08252658dad1:after { content: ""; display: block; clear: both; } READ: Adrian Arbuckle EssayOn the other hand, ozone in the stratosphere is highly valued. Itserves as a protective radiation shield that interprets solar ultraviolet lightharmful to living things. Ultraviolet light splits the relatively unstable Omolecules into O and atomic O. Most of the time, the O atom created by Ozonebreakup recombines with one of the plentiful O molecules to re-form O . ThisOzone-creation process is constantly at work producing more ozone. Scientistcant predict with certainly the consequences for life on the earth if thestratosphere ozone layer weakens. In general, biologists and healthprofessionals recognize that life on earth enveloped under the protectio n of anozone layer thick enough to remove much of the UV-B solar radiation known todamage cellular organisms. Accordingly, various organismsincluding humansmay have difficult adjusting to the higher UV-B levels resulting from a thinnerozone Layer. Medical studies have quantified some of the expected effects ofincreased UV-B levels, based on real-life information form people exposed togreater than average UV-B levelspopulations living at high altitudes and inthe tropics, where the average ozone layer is thinner and the sunlight moredirect. The most serious medical effects include increased incidence ofcataracts and skin cancer, as well as evidence of weakened immune-systemresponse. Ecological research indicated that some crop yields will decrease anddisruption in marine food chains may occur. A weakened ozone layer may also case climatological effects. Thestratosphere warms with altitude because the splitting of stratospheric ozone iscaused by ultraviolet photons, which contain much more energy than that requiredto break the O-O bond. This extra energy is converted to heat. Lessstratospheric ozone means less local heating, but it also means that more UVlight is transmitted to heat the lower atmosphere and the earths surface. Ozone can be destroyed by chemicals that react directly with it, or bythose that react with the oxygen atom temporarily freed whenever an o moleculebreaks apart. However, since ozone concentrations are higher than those of mostreactive chemicals in the stratosphere, the only ozone destroyers of concern arethose that can participate in a catalytic cycle that is, where one tracecatalytic chemical can be responsible for destroying terns or even hundreds ofthousands of ozone molecules. In the last few years, various human activities have released ozone destroying chemicals into the atmosphere. Of Particular importance are halogenatoms chlorine and bromide. Chemicals release into the ozone by industrialparticles include chlorocarbon compounds (such as CCL and CHI CL ),chloroflucarbon compounds CFCs and halon compounds. Chlorocarcon compounds are used primarily as industrial solvents,degreasing compounds, and CFC precursors. The CFCs are used as working fluidsin refrigeration and air conditioning units. Aerosol propellant agents. TheHalons are used as fire suppressants. Once in the stratosphere, all thesechlorine and bromine containing compounds are broken apart by solar ultravioletradiation, releasing their Cl or Br atoms. These atoms start the process ofOzone destruction. Each Chlorine of Bromine atom that starts the destructioncycle can destroy 100,000 ozone molecules. There are on the other hand naturalozone depletes such as volcanic eruptions. A hole in the Ozone has emerged because of all of the depletion. Starting in the spring of 1980, a massive 8.2 square mile ozone hole accountingfor one quarter to one half the appeared over the continent of Antarctica. Forthe past 16 years the hole has grown larger. There was a theory that predictedthat the most severe O loss would occur relatively high in the stratosphereabove 30 km). It was called the Roland/Molina theory. In fact the largestdepletion over Antarctica occurred in the middle range between 13 and 21 km. .u35266bda273819df4c2bffb7e95f0716 , .u35266bda273819df4c2bffb7e95f0716 .postImageUrl , .u35266bda273819df4c2bffb7e95f0716 .centered-text-area { min-height: 80px; position: relative; } .u35266bda273819df4c2bffb7e95f0716 , .u35266bda273819df4c2bffb7e95f0716:hover , .u35266bda273819df4c2bffb7e95f0716:visited , .u35266bda273819df4c2bffb7e95f0716:active { border:0!important; } .u35266bda273819df4c2bffb7e95f0716 .clearfix:after { content: ""; display: table; clear: both; } .u35266bda273819df4c2bffb7e95f0716 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u35266bda273819df4c2bffb7e95f0716:active , .u35266bda273819df4c2bffb7e95f0716:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u35266bda273819df4c2bffb7e95f0716 .centered-text-area { width: 100%; position: relative ; } .u35266bda273819df4c2bffb7e95f0716 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u35266bda273819df4c2bffb7e95f0716 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u35266bda273819df4c2bffb7e95f0716 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u35266bda273819df4c2bffb7e95f0716:hover .ctaButton { background-color: #34495E!important; } .u35266bda273819df4c2bffb7e95f0716 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u35266bda273819df4c2bffb7e95f0716 .u35266bda273819df4c2bffb7e95f0716-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u35266bda273819df4c2bffb7e95f0716:after { content: ""; display: block; clear: both; } READ: Van Helsing EssayAtmospheric chlorine and bromine levels are expected to peak around 1998. There are currently steps being made to protect the ozone. One suchstep is the 1987 Montreal Protocol on substances that harmed the ozone. 37nations signed the bill, it read that the signing nations cut down on the use ofchlorofluorocarbons and to completely stop CFC emissions by the year 2000. Ingeneral people are waking up to this serious problem; as well they should. Themore ozone that is destroyed the more UVA rays and UVB rays that reach the earth. It is hypothesized that by the year 2086 if depletion continues at the currentrate that no living organism will be able to survive on on earth unless theyare underwater. Ozone is debatibly the most important thin known man. The survival ofthe human race is really dependent upon the ozone layer. If we keep using thesedangerous chemicals, such as CFC, found in arisol cans, we could ultimatlydestroy the ozone layer. If we destroy the ozone layer then we are reallykillling ourselves. If the ozone layer is destroyed then powerful ultriviolentrays will penitrate the earth and everyone would get skin cancer and eventuallydie. I hope organizations will continue to work to prevent the distruction ofozone because I would like to see man survive for a while.

Free Essays on Silence Of The Lambs

What is Forensic Anthropology? From within the specialized area of osteologythe study of bones- comes the application of the methods and techniques of analyzing skeletal remains for cases that will apply tf legal importance. Osteological analyses yield clues as to how populations of people might have lived, how old they were when they died, if they were female or male, their state of health (or disease), types of trauma they may have experienced as related to climate, warfare, and occupation. Forensic anthropologists help identify individuals who died in mass disasters, wars, or due to homicide, suicide, or accidental death, and applying the evidence to a case legally. Anthropology is the "study of humans" in a broad sense. There are primarily three subfields of anthropology, or three general areas into which the study of humans can be classified: Cultural anthropology, Archaeology, and Physical (or Biological) Anthropology. A fourth subfield, Linguistics (pertaining to language), seems to have been absorbed by the other three subfields in many cases today. Cultural Anthropology Cultural Anthropology: this subfield deals with myriad aspects of human society, culture, behavior, beliefs, ways of life, etc. It can include studies of non-technologic societies, technologic societies, past and present. Many areas of anthropology over lap eachother. For example, cultural anthropology may overlap with studies of foreign language, economics, psychology, sociology, political science, the medical field, ecology, women's studies, history, and so on. Archaeology Archaeology is the study of past cultures, through peoples' material remains (i.e. artifacts). The lifeways of past peoples can be studied from the artifacts they leave behind, which can range from items as small as bits of pottery and tools to large dwellingshuts, houses of worship, etc. Archaeological research covers a vast array of cultures throughout time and spacef... Free Essays on Silence Of The Lambs Free Essays on Silence Of The Lambs What is Forensic Anthropology? From within the specialized area of osteologythe study of bones- comes the application of the methods and techniques of analyzing skeletal remains for cases that will apply tf legal importance. Osteological analyses yield clues as to how populations of people might have lived, how old they were when they died, if they were female or male, their state of health (or disease), types of trauma they may have experienced as related to climate, warfare, and occupation. Forensic anthropologists help identify individuals who died in mass disasters, wars, or due to homicide, suicide, or accidental death, and applying the evidence to a case legally. Anthropology is the "study of humans" in a broad sense. There are primarily three subfields of anthropology, or three general areas into which the study of humans can be classified: Cultural anthropology, Archaeology, and Physical (or Biological) Anthropology. A fourth subfield, Linguistics (pertaining to language), seems to have been absorbed by the other three subfields in many cases today. Cultural Anthropology Cultural Anthropology: this subfield deals with myriad aspects of human society, culture, behavior, beliefs, ways of life, etc. It can include studies of non-technologic societies, technologic societies, past and present. Many areas of anthropology over lap eachother. For example, cultural anthropology may overlap with studies of foreign language, economics, psychology, sociology, political science, the medical field, ecology, women's studies, history, and so on. Archaeology Archaeology is the study of past cultures, through peoples' material remains (i.e. artifacts). The lifeways of past peoples can be studied from the artifacts they leave behind, which can range from items as small as bits of pottery and tools to large dwellingshuts, houses of worship, etc. Archaeological research covers a vast array of cultures throughout time and spacef...

International Migration to the UK Essay Example | Topics and Well Written Essays - 2750 words

International Migration to the UK - Essay Example This aspect will be an advantage of the usage of this method since the respondent may even give extra information that will make the interview more detailed and comprehensive. This method of data collection will be also imperative because the respondent will be able to give information about their values, attitudes, and opinions and they will be able to explain how they contextualize the issues that are contained in the interview. Another strength of the use of the in-depth semi-structured interview is that data can be collected from an informal atmosphere. This aspect will make the respondent be open, may give more information without fear and may disclose much detail that they cannot offer when the information is collected from a formal setting. This aspect makes the information that is obtained to be more detailed than the use of the interviews that require a formal setting. Finally, this method of data collection is flexible and as the interview is taking place the order of quest ions can be adjusted and may result in no conflict of the issues or inadequacy. However, this type of method of data collection has its shortcoming as it is used for the data collection. The major disadvantage is that the few interviews of this nature can be undertaken because each one of them takes a longer time to be completed. The other shortcoming of this method of study is the comparison of the information obtained from the in-depth semi-structured interviews is difficult since the answers to various questions are not ordered.

Individual Transition Plan for MIchael (student with learning Assignment

Individual Transition Plan for MIchael (student with learning disability) - Assignment Example Jefferson School of Arts will evaluate the drawing and assess Michael’s chances of becoming a professional artist (McDonnell, Hardman, and McDonnell 75). Michael will remain in Jefferson Middle School until September 2001 to improve on his literacy, numeracy, communication, and general life skills. In January 2002, Michael will join Jefferson School of Arts to pursue a professional career in drawing The teacher will tutor the student throughout the academic year until September 2001. The teacher will continuously evaluate Michael’s progress though observation, homework, class work, quizzes, and tests. In September 2001, the teacher will assess if the targets spelt out in the IEP have been achieved. By the end of his training in professional drawing in December 2003, Michael should be able to draw good images, market his drawing, and be qualified for employment in a drawing studio or any other organization that may require his services. After graduating from Jefferson School of Arts, Michael will return to Fine Arts Studio on voluntary basis. This will enable Michael develop his drawing skills in a business environment. Michael will also acquire practical experience that will enable him adopt properly and excel in formal employment or be able to run his own business. During his time as a volunteer at Fine Arts Studio, Michael will get 30% of the proceeds made from his drawings. When fully competent with his work, he will apply for a competitive employment position in Fine Arts Studio or any other organization that may require his services (Thoma 6). He will be placed in the production department for the first 3 months where he will work under the supervisor a professional drawing artist. He will be evaluated at the end of the first 3 months to establish if he is fit for permanent employment. Michael will continue living with his family after graduating from Jefferson School of Arts. The family will explore the long-term possibilities of independent

Housewife in India and Pakistan Essay Example for Free

Housewife in India and Pakistan Essay In India different approaches to domestic responsibilities are found in the various ethnic groups. In a Hindu family, the head of the family is the Griha Swami (Lord of the House) and his wife is the Griha Swamini(Lady of the House). The Sanskrit words Grihast and Grihasta perhaps come closest to describing the entire gamut of activities and roles undertaken by the householder or housewife. Grih is the Sanskrit root for house or home; Grihasta and Grihast are derivatives of this root, as is Grihastya. The couple lives in the state called Grihastashram or family system and together they nurture the family and help its members (both young and old) through the travails of life. The woman who increments the family tree (bears children) and protects those children is described as the Grihalakshmi (the wealth of the house) and Grihashoba (the glory of the house). The elders of the family are known as Grihshreshta. The husband or wife may engage in countless other activities which may be social, religious, political or economic in nature for the ultimate welfare of the family and society. However, their unified status as joint householders is the nucleus from within which they operate in society. The status of a woman as a housewife anchors them in society and provides meaning to their activities within the social, religious, political and economic framework of their world. However, as India undergoes modernisation, many women are in employment, particularly in the larger cities such as Mumbai or Delhi, where most women will work. In Muslim families, use of the term housewife (or its equivalent) is uncommon, even though housewives are very common and stay-at-home husbands are extremely rare. Muslim society sets different expectations for the husband and wife, but respects their individuality.

Igbo Government and Social Structure :: Essays Papers

Igbo Government and Social Structure Details of traditional Igbo government and social structure varied from place to place throughout the nineteenth and early twentieth centuries, but its characteristic nature remained the same. The basic unit of Igbo life was the village group, and the most universal institution was the role of the family head. This was usually the oldest man of the oldest surviving generation. His role primarily involved settling family disputes, and because he controlled the channel of communication with the all-important ancestors, he commanded great respect and reverence. In some areas the government of chiefs and elders was composed of a governing age grade, in others the council of elders was made up of the oldest members of particular families. Titles played a major part in this society. There was a hierarchy of ascending titles that were to be taken in order, accompanied by an ascending scale of payments. The system acted as a simple form of social security, in that those who acquired titles paid a particular fee, and then were entitled to share in the payments of those who later acquired titles. A series of intense rituals were to be undertaken before acquiring a title, which was considered a symbol of character as well as of success. A titled man’s life was dominated by numerous religious restrictions, and it was expected that these would be strictly adhered to. A few Igbo states, such as Aboh and Onitsha, which had a tradition of origin from elsewhere, were ruled by kings, which were regarded as sacred and lived in ritual seclusion. However, the decisions taken by these kings were by no means final, they were often challenged and overruled by other titled men with whom they were required to consult. In general, h owever, kingship was an unfamiliar concept to the majority of Igbos. A political institution that was widespread but not universal was that of the age-grade. Each age-grade was responsible for specific areas of community service, and this often promoted rivalry between the groups. This was actually a valuable instrument of social control, in that in order to preserve the good name of their age-group, its members became involved in disciplining and restraining those who tended to cause trouble within the community. Secret societies were also an instrument of social control. Their members would appear at night, masked, in the guise of supernatural beings. Any offenders in the community would be denounced.

The Impact of Declining Nokia Market

PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH SESSION 2012-2014 Minor Research Project Synopsis â€Å"THE IMPACT OF DECLINING NOKIA MARKET † CONTENTS 1. Introduction 1. 1 Literature Review 1. 2 Objective Of The Study 2. Research Methodology 2. 1 The Study 2. 2 Sample 2. 3 Tools For Data Collection 2. 4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications.Throughout the 1990’s Nokia was known as a relentless innovator and a pioneer that made the world’s first satellite call among many other groundbreaking milestones. In 1998 Nokia became the world’s largest mobile phone manufacturer with a turnover of 31 billion dollars. Nokia is still the most influential company to the Finnish n ational economy, but Nokia’s effect is far from what it was in the early years of the 21st century when Nokia accounted for almost half of the economic growth in Finland and produced as much as five percent of Finland’s annual Gross Domestic Product.In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment, where competitors like Apple, Blackberry,HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. At the end of year 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala).Literature Review The purpose of this literature review is to discuss relevant writings on how to improve marketing strategies from the branding perspective. Fir st, important terms such as brand equity and the concept of consumer-based brand equity are discussed. Secondly, the brand management process is discussed from a strategic viewpoint with the help of terms like brand revitalization and integrated marketing activity. The next part of the literature review concentrates on analyzing the marketing environment.Finally, the last section summarizes important conclusions on how the literature review relates to the company being observed, Nokia During 2012, the telecom infrastructure market saw slight growth in capital expenditures in Euro terms by global mobile operators, mainly attributable to operators in Japan, Asia Pacific and North America but it was off-set by declines in Europe, China and India, it added. Objective Of The Study The thesis has three distinct research objectives. First of all I will try to find out what is the aspired brand identity and brand image Nokia is trying to convey with its smart phone marketing.To achieve this I will conduct interviews with people who are responsible for Nokia’s brand management and marketing. The second research objective of my thesis is to find out what is the consumers’ brand perception of Nokia at the moment. To answer this question I will conduct a comprehensive smart phone brand perception survey to collect data from Finland and the United States. The last research objective of the thesis is improving Nokia’s current marketing strategies for its smart phones from a branding perspective in the countries subject to research.By comparing the results of the customer surveys with the company interviews, I can detect where the aspired brand identity of Nokia does not meet the brand perceptions of the consumers. By utilizing the existing knowledge and literature on the topic, I should be able to come up with ways to improve Nokia’s smart phone marketing in the two distinct geographical regions. Research Methodology The Study This Bachelorâ€⠄¢s Thesis is a case study with a conceptual research design since it consists of a defined research problem, clear research objectives, and exact research questions that lead to conclusions on a real-life phenomenon.The thesis includes empirical as well as descriptive elements. There are several contexts to the research, because the aim is to improve Nokia’s existing marketing strategies in different regions based on potentially differing brand perceptions prevalent in these areas. Data Collection Methods Interview Qualitative research and analysis methods were used to assess the depth interview (Appendix 1) conducted on the fourth of February, 2011, with Mr. Pekka Somerto, the Vice President of Nokia’s Brand and Marketing Portfolio Management. The interview was conducted at Nokia’s headquarters in Keilaniemi and it lasted for approximately an hour.The interview consisted of thirteen questions and the purpose was to find out about the brand identity Nokia tries to create with their marketing. The questions asked were chosen based on the literature discussed in the literature review, and with the overall goal of improving Nokia’s marketing strategies for smart phones from the branding perspective. The results of the interview not only helped in reaching the research objective, but they also provided useful ideas and additional questions for the consumer survey. Survey To find out consumers’ brand perceptions of Nokia, quantitative research and analysis methods were utilized.An online consumer survey (Appendix 2) was created with the Qualtrics-software and distributed to approximately 400 people in Finland and the United States through e-mail and social media networks. Data Analysis The data analysis of the survey results started with a general analysis of the averages and apparent trends. It was followed by the identification of significant regional differences between the responses with the help of cross tabulations. QUESTIO NNAIRE Smart Phone Brand Perception Survey REFERENCES Arnould, Eric, Linda Price, and George Zinkhan. Consumers. 2nd ed. New York: McGraw-Hill/Irwin,2004.Print. Barrett, Larry. â€Å"Palm, Nokia Smartphone Users Most Likely to Switch: Survey. † Enterprise Mobile Today. Internet. com, 19 Jan. 2011. Web. 24 Apr. 2011. . Best Global Brands Ranking for 2010. Interbrand, n. d. Web. 24 Apr. 2011. . Business Source Complete. Web. 14 Apr. 2011. . Christodoulides, George, and Leslie De Chernatony. â€Å"Consumer-based brand equity conceptualization and measurement. † International Journal of Market Research 52. 1 (2010): 43-66. EBSCO Business Source Complete. Web. 13 Apr. 2011. . Drobis, David R. â€Å"Integrated Marketing Communications Redefined. † Journal of Integrated The Impact of Declining Nokia Market PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH SESSION 2012-2014 Minor Research Project Synopsis â€Å"THE IMPACT OF DECLINING NOKIA MARKET † CONTENTS 1. Introduction 1. 1 Literature Review 1. 2 Objective Of The Study 2. Research Methodology 2. 1 The Study 2. 2 Sample 2. 3 Tools For Data Collection 2. 4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications.Throughout the 1990’s Nokia was known as a relentless innovator and a pioneer that made the world’s first satellite call among many other groundbreaking milestones. In 1998 Nokia became the world’s largest mobile phone manufacturer with a turnover of 31 billion dollars. Nokia is still the most influential company to the Finnish n ational economy, but Nokia’s effect is far from what it was in the early years of the 21st century when Nokia accounted for almost half of the economic growth in Finland and produced as much as five percent of Finland’s annual Gross Domestic Product.In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment, where competitors like Apple, Blackberry,HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. At the end of year 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala).Literature Review The purpose of this literature review is to discuss relevant writings on how to improve marketing strategies from the branding perspective. Fir st, important terms such as brand equity and the concept of consumer-based brand equity are discussed. Secondly, the brand management process is discussed from a strategic viewpoint with the help of terms like brand revitalization and integrated marketing activity. The next part of the literature review concentrates on analyzing the marketing environment.Finally, the last section summarizes important conclusions on how the literature review relates to the company being observed, Nokia During 2012, the telecom infrastructure market saw slight growth in capital expenditures in Euro terms by global mobile operators, mainly attributable to operators in Japan, Asia Pacific and North America but it was off-set by declines in Europe, China and India, it added. Objective Of The Study The thesis has three distinct research objectives. First of all I will try to find out what is the aspired brand identity and brand image Nokia is trying to convey with its smart phone marketing.To achieve this I will conduct interviews with people who are responsible for Nokia’s brand management and marketing. The second research objective of my thesis is to find out what is the consumers’ brand perception of Nokia at the moment. To answer this question I will conduct a comprehensive smart phone brand perception survey to collect data from Finland and the United States. The last research objective of the thesis is improving Nokia’s current marketing strategies for its smart phones from a branding perspective in the countries subject to research.By comparing the results of the customer surveys with the company interviews, I can detect where the aspired brand identity of Nokia does not meet the brand perceptions of the consumers. By utilizing the existing knowledge and literature on the topic, I should be able to come up with ways to improve Nokia’s smart phone marketing in the two distinct geographical regions. Research Methodology The Study This Bachelorâ€⠄¢s Thesis is a case study with a conceptual research design since it consists of a defined research problem, clear research objectives, and exact research questions that lead to conclusions on a real-life phenomenon.The thesis includes empirical as well as descriptive elements. There are several contexts to the research, because the aim is to improve Nokia’s existing marketing strategies in different regions based on potentially differing brand perceptions prevalent in these areas. Data Collection Methods Interview Qualitative research and analysis methods were used to assess the depth interview (Appendix 1) conducted on the fourth of February, 2011, with Mr. Pekka Somerto, the Vice President of Nokia’s Brand and Marketing Portfolio Management. The interview was conducted at Nokia’s headquarters in Keilaniemi and it lasted for approximately an hour.The interview consisted of thirteen questions and the purpose was to find out about the brand identity Nokia tries to create with their marketing. The questions asked were chosen based on the literature discussed in the literature review, and with the overall goal of improving Nokia’s marketing strategies for smart phones from the branding perspective. The results of the interview not only helped in reaching the research objective, but they also provided useful ideas and additional questions for the consumer survey. Survey To find out consumers’ brand perceptions of Nokia, quantitative research and analysis methods were utilized.An online consumer survey (Appendix 2) was created with the Qualtrics-software and distributed to approximately 400 people in Finland and the United States through e-mail and social media networks. Data Analysis The data analysis of the survey results started with a general analysis of the averages and apparent trends. It was followed by the identification of significant regional differences between the responses with the help of cross tabulations. QUESTIO NNAIRE Smart Phone Brand Perception Survey REFERENCES Arnould, Eric, Linda Price, and George Zinkhan. Consumers. 2nd ed. New York: McGraw-Hill/Irwin,2004.Print. Barrett, Larry. â€Å"Palm, Nokia Smartphone Users Most Likely to Switch: Survey. † Enterprise Mobile Today. Internet. com, 19 Jan. 2011. Web. 24 Apr. 2011. . Best Global Brands Ranking for 2010. Interbrand, n. d. Web. 24 Apr. 2011. . Business Source Complete. Web. 14 Apr. 2011. . Christodoulides, George, and Leslie De Chernatony. â€Å"Consumer-based brand equity conceptualization and measurement. † International Journal of Market Research 52. 1 (2010): 43-66. EBSCO Business Source Complete. Web. 13 Apr. 2011. . Drobis, David R. â€Å"Integrated Marketing Communications Redefined. † Journal of Integrated

The Ideology Of Slavery By Drew Gilpin Faust - 1094 Words

In The Ideology of Slavery by Drew Gilpin Faust, in Chapter 4 which is James Henry Hammond that writes a letter to an English Abolitionist, in a section he describes how he believes that Slavery is not a sin and is approved by Christ. It would seem that while God commanded Moses to free his people that were slaves to the Pharaoh, â€Å"man† is overlooking these in the Bible and that they are creating their own law and how their religion differs totally by what they do. â€Å"I think, then, I may safely conclude, and I firmly believe, that American Slavery is not only not a sin, but especially commanded by God through Moses, and approved by Christ through his apostles† (Faust 175). When reasoning between what is right and wrong, Americans only found that what they were doing was not necessarily evil or wrong just that God permitted it, and also white Americans found slavery to be very significant for their own lives, due to the fact that their way of making money and mak ing a living involved the owning of humans to make themselves the most profitable. While Slavery was against humanity and Abolitionists who believed in abolition of the practice of slavery, the South had their own reasons why slavery was needed in America and how basically they supported pro slavery. For instance, some arguments for slavery were, â€Å"Sudden end to the slave economy would have had a profound and killing economic impact in the South where reliance on slave labor was the foundation of their economy. If allShow MoreRelatedEssay on A Womens Perspective of the Civil War3303 Words   |  14 Pagesnotable work, but few can match Spruill’s grasp of primary sources. In a few areas, modern students and historians run into problems with Spruill’s work. In the 1930s, it was not a common, or even uncommon, practice for white historians to study slavery from the slaves’ points of view. Spruill was a product of her time, and her writing and references to female slaves indicate this. Her viewpoint of Native Americans shows the same coarseness, for lack of a better word, when she calls them savagesRead MoreAfrican Culture And Black Consciousness2201 Words   |  9 Pageswho were enslaved. There have also been scholars who argued that upon their arrival, the enslaves came to North America as blank slates and were complete submissive to authority. In this ideology, many scholars believed enslaves traditions, customs, folk stories all derived or mimic European culture. This ideology also implies that those who were enslaved lacked any social or structural guidance, religious beliefs, values and heritage. While there are many examples of sl ave traditions and customsRead MoreConfederate Women During Wartime Of American Consciousness1868 Words   |  8 Pagesto war, women were presented with the pressing need to deal with the things they have never took part in, pushing them into public life and making them the central cell of the society instead of their fathers, brothers and husbands. With this, the ideology of domesticity that was present before the Civil War in Confederate women had to change under the pressure of new circumstances. This has put the beginning for the future equalization of rights of men and women and the fight for it that women gradually